Content marketing strategy is not an easy call to implement. According to a recent survey done by content Marketing Institute 93% of B2B business uses Content marketing , but only 36% evaluate to be effective in their content marketing Strategy.*
In another survey, it was found that all big names are experimenting content marketing and the top company’s who are successful in their content marketing are able to follow the content marketing strategy in its true spirit. In the same line a survey was done by Linked in of top 10 brand using Effective Content Marketing Strategy, the list includes Forbes, Mashable , INC, Salesforce , HP, Microsoft etc.
Let us evaluate the Content Marketing Strategy in detail, at the implementable level, to actually understand the tits and bits of Content marketing strategy.
#1. Knowing the Audience
Knowing the Audience is a primary step to begin with and to be successful, you must know your audience, to whom the communications is presented, target them, well craft your Content according to that, Fine tune the take away from them. This must be be the Foremost step in your content marketing strategy. You must devote your all energy towards this. As per sales force , Senier Director David Content marketing is the next big thing predicted.
To know them better, you must practice to listen them. You must use social media to make them better equip.
#2. Engage them Authentically
Content marketing is a two way street. You strategy must be to engage them Authentically. Customer are very open minded and decide very quick, If they find repetitive content or invaluable content they will fly away. Therefore you must provide content which they can share. Ensure their attention by providing high quality meaning full content. Content which can be shared on platform like twitter and Facebook. Engaging with them, this will even mean small appreciation like Thanks giving. Even if you say thank-you, it means great to them. Every reader wants to really share content which has substantial value for them.
#3. Reach them at their location and Give Engaging offer
Reaching your audience at their location, would mean a lot to them. You should try to find where the go, and try to engage them there only. You cannot be at the top of the chart in your customer mind all the times. They will be thinking about other content, they will be visiting other website and will be going at many other locations for their share of information, and that’s OK. You must know what are you offering and must be confident enough to stand out of the crowd .
#4. Be Informative and newsy.
Inverted pyramid is a story telling structure, which puts most important part at the top, and then provide the background, and then everything follows.
This is required, because every one of us and our reader want to know what they are being offered, in order to go ahead. Adopting this approach makes the news accessible and easy.
If you are not following this approach, The only takeaway from this article would be this for you, to be more effective and killing in your approach. You can read more on EPIC Content by JOE PULLZZI.
#5. Measure and research
You must be having the data to prove, what are you experimenting, because there is no short cut way, to do content marketing. Therefore, you must not be afraid of researching and Measuring. Research new idea, new tools, new strategy and measure measure and measure. Twining your content marketing strategy is the best way going forward.
“If you don’t have anything interesting to say, it doesn’t matter how many channels you share it in,” Thomas from salesfores.com says. “We’re not just guessing about this stuff. We do a lot of analysis that shows us what kind of content our customers want. They want content that teaches them something, something that will help them be better at what they do.”
New research will add more information to this content. In case I left some point do add in the Comment section. That’s all for this article.