This is a series post for earlier article on SEO.
For off page optimization , the first and the foremost strategy should be Linking your blog to others blogs.
As per Wikipedia . You can create inbound links and outbound links. In both cases you are connecting from outer world. You can connect from any discussion forum, from any Article directory, from Social media , from Blog commenting etc. In each case you create inbound links. ie link pointing to your blog. Check for “no follow” link, they are not use full.
When you create a link in your article which points to other blog, Forum, Website that’s called outbound link. This link is used to link the outside world. Even when you create link from your one page to another page , that’s also counted as link.
In both the cases the point to be considered in terms of Search engine optimization is as follows :
Links Quality (VVIP)– For off page optimization, take into consideration that are the link pointing towards me are from these category :
Are they from trusted website,
Are they quality links.
Are they from Reputed web sites.
These tiny little points have Very critical consideration for you Blog Ranking as well as your over all reputation of your Blog/website. Ensure that you link to trusted website and links point to your website are from trusted website.
Link Text (VIP)– There are lot of cases in Affiliate marketing ,where link point to something and the landing page is altogether something else. In search engine optimization, you must make it sure that the perceived value of the link is same as it is perceived. Link must point to valid and actual description as per link text.
Link Number(IP) –In order to improve the optimization , you may point to web page from many link. Avoid it, EXCESS OF ANYTHING IS BAD.
Link Paid /unpaid(Highly Degrading) – While crawling , crawlers also ensure, that are the link genuine or they are paid for. The second section Search engine does likes. They want purely genuine and honest links. This degrades the off page optimization. AVOID
Link Spam – (Degrading) In order to create link, if you start spamming , ie creating link just for shake of creating, will degrade the Trust of your blog. AVOID.
#This section will deal with website Trust and Social factors
You can control all the above to higher extent. But these following as judged:
Trust Authority (VVIMP)– Do link ( including Inbound link, out bound link, backlink) and other factor make the site a trusted one.
Trust History (VIMP)– Do the Site exist there from long. The older the site/blog, the better ranking it gets.
Piracy (Highly degrading) – Has site being flagged for using pirated content. Mind you , this is killing, once you do copy paste, you are out of the race. Finished over.
Social Share – (VIMP): Does your content being shared on social networking or not, If yes which are the social networking sites and how credible they are. OOUF..
There are many factor which can be considered pertaining to social and personal factor, these includes Country and City of the blog as well as the blogger. These may effect owing to the penetration factor and law’s of country etc.
Site visits from any regular person or site also have effects of your search engine optimization
In addition to this how your article is being shared by your friends and community has big role to play in the credibility. These factor has also to be taken care of .
There is no single factor which effects the search engine optimization , nor there is any single search engine optimization tip, it is combination of many factor which really effects the over all ranking and credibility of the blog.
This Series consists of more than one article, you can switch to the remaining series from under :
Wish you a Happy blogging. Do share your views and concern, if any .